The atomic cloud of ‘Avengers: Endgame’ continues to expand more and more, and the official weekend estimates are in, and after a stunning hold on Saturday the Marvel film has taken a $359M opening weekend.
What makes this number incredible is that it is more than $100M more than the previous opening weekend record in the United States, held by ‘Avengers: Infinity War’, which opened to $257.6M. That is impossible, and with a 181 minute running time, no one can quite believe what happened.
The Marvel epic only dropped 30% from Friday to Saturday to take $111M, once again, the biggest Saturday of all time. If we take away the mega $60M Thursday night previews from the Friday gross, the ‘pure’ Friday gross is at $97M, meaning there was a 14% increase from Friday to Saturday. This is a win-win situation for everyone right now; Disney and the venders.
It gets even more crazy now as internationally the film opened to a record-breaking $1.2BN worldwide, largely thanks to $320M five-day opening weekend in China, although that isn’t an official figure. Another crazy stat is that this is nearly DOUBLE what the previous global opening weekend record was, ‘Avengers: Infinity War’, which opened to $640M worldwide. Granted, if China had opened on the same weekend as the rest of the world it would have accumed to $840M, but still, this is mind-boggling.
Previously I wrote an article on how there is a possibility of this film finally defeating the ten-year standing record of highest grossing film of all time, held by ‘Avatar’, which took $2.7BN, and it is official on.
Before I go into the box office potential of ‘Endgame’ in another article, here are some options.
- It is frontloaded by fans and performs like ‘Batman v Superman’, meaning it takes a 2x multiplier for $718M in the US and $2.1BN worldwide. Still grossing more than ‘Infinity War’ and possibly ‘Titanic’
- It plays more frontloaded than previous Marvel Cinematic Universe films, but is still relatively decent considering the size of its opening weekend and the run length, meaning it takes $820-850M in the US, and $2.4-$2.5BN worldwide, becoming the second highest grossing film in the US and globally.
- Finally, people can’t get enough of the sugar-rush cataclysmic ending, and visit their local theatre to see it again. This means it takes a similar multiplier to ‘Infinity War’ and the MCU average at 2.63x, meaning in the US it takes $944M in the US, breaking the record held in the United States by ‘The Force Awakens’ (just $11M more) and takes $3BN worldwide. Unlikely, but a 1/10 chance.
MORE TO COME…
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